Sell-Side Introductions
Sell once, and sell on your terms
Most owners sell a company once. yo-ho-no helps owners identify and connect with credible prospective acquirers, then coordinates confidential information exchange with the parties and their professional advisers.
Workflow
Sell and exit with a visible status
Your engagement moves through defined stages. At any moment you can see what is ongoing, what is blocking progress and what is expected from you.
- 01LeadFirst confidential conversation, no documents exchanged.
- 02QualificationOwnership, financials, motivation and expectations tested against a checklist.
- 03EngagementScope, responsibilities and any commercial fees agreed in writing.
- 04PreparationNormalised earnings, equity story, anonymous teaser, CIM and data room build.
- 05Buyer IdentificationPotential strategic and financial acquirers identified against agreed criteria.
- 06OutreachAnonymous approach — your identity is never disclosed without your approval.
- 07NDABuyer verification, NDA execution and per-buyer confidential access.
- 08CIMInformation memorandum released to approved counterparties only.
- 09Management MeetingStructured meetings, each buyer kept entirely separate.
- 10IOIIndicative offers compared on price, structure and deliverability.
- 11LOILetter of intent, exclusivity negotiated on your terms.
- 12Due DiligenceTracked Q&A and controlled information exchange with your professional advisers.
- 13NegotiationTerms negotiated between the parties with their appointed legal and financial advisers.
- 14ClosingCompletion led by the parties and their professional advisers.
Seller portal
What you see as a seller
- A unique Deal ID and confidential project codename for your transaction
- Sanitized outreach statistics — approached, interested, NDAs, CIMs, meetings, IOIs, LOIs
- A structured 15-folder data room with document requests and version control
- Visibility of upcoming meetings, open requests and items awaiting your approval
- Internal notes, buyer commentary and fee splits kept out of your view unless expressly shared
Illustrative outreach summary
Counterparty names are withheld from seller-facing statistics until a buyer reaches a stage where disclosure is agreed with you.
Fees
Aligned economics, agreed up front
Retainer
A modest monthly or milestone retainer covers preparation work and is credited against the success fee.
Success fee
The majority of our fee is payable on completion, as a percentage of transaction value or on a tiered scale.
Introducer & co-broker splits
Where an introducer or co-broker is involved, entitlements are documented and validated to total 100%.
Any fee arrangement is documented in writing and is not a recommendation concerning the merits of a transaction. Obtain independent professional advice before proceeding.